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Ethics and Standards (13)
Details CommercialAlert's 2001 complaint of deceptive advertising in search results, and the FTC's ruling from 2002.
http://www.commercialalert.org/index.php?category_id=1&subcategory_id=24&article_id=113
A series of articles that help discern ethical search engine optimisation services from unethical ones. Advice on how to deal with unethical providers and how to reduce the risk of investing in such services is also included.
http://www.bigmouthmedia.com/search_engine_information/customer_guide/
Reviews efforts to create standards for SEO industry and search engine marketing professionals.
http://searchenginewatch.com/2164371
Guide to avoiding being spammed and sending e-mail without spamming.
http://www.tamingthebeast.net/articles/EmailMarketingEthicsSpamReporting.htm
Documents how the FTC stopped a scheme to mislead consumers to porn sites via search engines. First time a government agency asserted regulatory authority over search engine listings.
http://www.ftc.gov/opa/1999/09/atariz.htm
Originally created for an SEO contest, this FAQ answers a wide range of questions about search engine optimization with a focus on the ethics of various SEO techniques.
http://www.nigritudeultramarines.com/
Reviews major search engines to see if disclosures of paid content are clear and conspicuous.
http://searchenginewatch.com/2214891
Examines the issues surrounding SEO standards of conduct.
http://www.bruceclay.com/EmergingStandards.htm
Talks about the difficulties in getting listed in a search engine and search engine ethics implications.
http://www.saintlouisflamenco.com/webmaster/searchengines.htm
Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard.
http://www.silverdisc.co.uk/articles/spam-classification/
UK Act of Parliament that covers misleading advertising on the Internet.
http://www.opsi.gov.uk/si/si1988/Uksi_19880915_en_1.htm
Describes the action of cloaking and explains why you should not do it.
http://www.websitepublisher.net/article/cloaking/
Last Updated: 2007-01-17 16:46:46
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The content of this directory is based on the Open Directory and has been modified by AllMusicSearch.com editors
